Search That Compounds

SEO takes months. Retainers bill from day one.

That gap is where the whole industry loses clients.

The invisible months

You pay for five months and see nothing definitive.

Retainers bill from day one; SEO compounds on a quarter. Most brands quit right before it works — having paid the whole time. The structure, not the SEO, is what fails them.

Page-two purgatory

Pages sitting at positions 8–20 that never get pushed.

You already rank — just not where anyone clicks. The fastest wins in search are usually pages a nudge away from page one that no one has optimized.

Out of the answer

Google recommends someone else before the click.

AI Overviews now sit on top of a quarter of searches. If your site isn't readable and citable, the answer names your competitor and the click never happens.

How the Diagnostic works

Three steps. Seven days. One video.

We review your whole site and search presence against a fixed checklist. If it's genuinely healthy, we say so and show you where the biggest remaining upside is. We don't invent a problem.

Book the Diagnostic — $400

DAY 1

We open your site

Read-only access to your site and Search Console. Technical crawl, indexation, site structure — straight to the data, no questionnaire.

DAYS 2–6

We run it against our checklist

Content and keyword gaps, pages at positions 8–20, AI search visibility, and a competitor comparison — who's beating you and on what.

DAY 7

You get the video + the list

A recorded walkthrough of your own site and search presence, and a ranked list of the biggest opportunities first — with a plain statement of what we'd do.

The AI search angle, honestly

The answer now appears before the click.

Not "AI is replacing Google" — that's hype, and any informed buyer catches it. The real shift: your customer gets a recommendation inside Google's own results before they ever see a list of links. Either you're in that answer, or your competitor is. We make your site readable and citable, monitor where you appear, and get you into answers where it's winnable.

~87%

of search referral traffic still comes from Google. AI is a shift in the result, not the death of search.

~25%

of Google searches now show an AI Overview — up from about 13% a year earlier.

~1%

of site traffic comes from AI referrals today — but it converts far better, arriving pre-qualified by the answer.

"Direct"

is where a large share of AI traffic misattributes — so most brands are already undercounting what they get.

Sample outcomes · names removed

What compounding looks like.

B2B SaaS

3.4× +240%

Organic sessions / mo

Fix startMonth 6

Cleared crawl errors, optimized 18 pages already sitting at positions 8–15, and shipped a content cluster on their core category.

Local services

#1–3 map pack

Ranking for 12 core terms

Fix startMonth 4

Google Business Profile cleanup plus location-page structure moved them into the local map pack across every service they offer.

E-commerce

6× AI citations

Appearances in AI Overviews

Fix startMonth 5

Structured data and answer-formatted content got them cited in AI Overviews for category questions their competitor used to own.

What happens next

The whole ladder, in the open.

Diagnostic finds it, the Fix produces a visible win in weeks, and only then — once you've seen us move something — do we talk about ongoing.

Start here

Tier 0 · The Diagnostic

$400 · 7 days

We find what's keeping you off page one and show it on video. Same entry point as paid.

Technical crawl and site health review
Content and keyword gap analysis
Pages at positions 8–20 you could push to page one
AI search visibility check
Competitor comparison, ranked biggest-first

Book the Diagnostic →

Tier 1 · The Fix

From $3,500 one-time

We close what the Diagnostic found — the fastest-moving part of SEO. A visible win in weeks.

Technical cleanup: errors, speed, indexation, schema
On-page optimization of near-page-one pages
Google Business Profile cleanup where local matters
AI-readability: structured data so assistants can cite you
Before/after report + a delivery call

Sold after the Diagnostic →

Tier 2 · Ongoing

From $2,500 /mo

For clients who completed the Fix and want to keep compounding.

Content, technical, links and local, scaled to tier
AI search (AEO) monitoring and optimization
Reporting in your real metric
Month-to-month after 90 days
Only sold to Fix graduates

Sold after the Fix →

Ongoing · from $2,500/mo

Keep compounding, published up front.

	Foundation $2,500/mo	Growth $4,500/mo	Authority $8,000/mo
Content	2 pages/mo	4 pages/mo	8+ pages/mo
Technical	Monthly monitoring	Ongoing optimization	Ongoing + priority fixes
Links	—	2–3 placements/mo	5+ placements/mo
Local / GBP	If relevant	Included	Included + multi-location
AI search (AEO)	Monitoring	Monitoring + optimization	Full program
Reporting	Monthly	Monthly + call	Bi-weekly + Slack

Straight answers.

Because SEO is the easiest place in marketing to charge for six months of invisible work — and we won't. The Diagnostic shows you the problem on video in 7 days, the Fix produces a visible win in weeks, and only then do we talk about ongoing. You see us move something before you commit.

Both. Google still sends ~87% of search traffic and AI referrals are ~1% today — so no, AI isn't replacing Google. But AI Overviews now appear on ~25% of searches, so the answer often shows before the click. We get you into that answer where it's winnable; we never promise a specific AI traffic number or guarantee a citation.

Paid is rent — the traffic stops the day you stop paying. Search is equity: it compounds and keeps working. For a brand already running ads, that's the whole argument. Most clients run both: paid buys attention now, search compounds it over time.

Technical wins land in weeks, ranking movement in months, and it compounds after a quarter — which is exactly why the retainer is month-to-month only after the first 90 days. We'll be specific and honest about timelines, and we never guarantee rankings, only scope, timeline and deliverables.

No — the Fix comes first, always. We don't sell ongoing to a site that hasn't done the Fix, or to anyone who won't commit past the first 90 days. Both produce the exact churn the whole structure is built to avoid.